myfidan is a modern ready-to-wear brand that takes its roots from Fidan Şimşek Haute Couture, known for its tradition of sewing, patterns and impeccable tailoring since 1992.
Born in 2019, myfidan accompanies the daily life of the active city woman, working with accessible, timeless and stylish pieces.

It does not follow trends; it offers a fluid style that extends from day to night with its strong silhouettes, simple lines and long-lasting design approach.
Each piece is shaped by the technical know-how derived from its couture roots and is designed to meet the practical yet stylish needs of the modern woman.